RED celebrates innovation, art and beauty to explore the many facets of Dubai’s rich diversity and pioneering spirit.
Participating in support of Dubai Speaks to You, a project initiative of Brand Dubai, RED unveiled a 750 square -meter-wall in its warehouse premises painted to reflect upon Dubai’s vibrant cultural diversification that nestles in peace and harmony.
The wall art took 150 hours of painting and is aligned with the vision to drive forward the city's creative and cultural strategy in making Dubai a giant, open-air gallery by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Led by Junebelle Salido, Jishnu K.P and other team members, Team RED conceptualized the idea that features various colors reflecting the different cultures to create a platform where the importance of cultural diversity is experienced and how different cultures working together can create new ideas and solutions is explored. Distinguished cubes overlapping with each other show the passion that drives RED team.
Commenting, Mr. Arif Ebrahim, TEAM RED, said: Businesses have an important role to play in driving the Emirate’s development as an influential driver of culture and arts in the region, by supporting a strong creative environment, nurturing and developing talents as well as strengthening artistic community engagement, through a number of initiatives.
“As a leading creative conceptualizer in the region, we always seek to actively participate in the community. Keeping track of new technologies and as well as the professional advancements in the industry, we strive to create innovative solutions to fulfill the ever-changing requirements of the events industry.
A recent milestone by RED comprised the management and production of the largest photo album in the world in the loving memory of His Highness Sheikh Zayed Bin Sultan Al Nahyan included in the Guinness World Records created for their client Zayed Higher Organization for Humanitarian Care and Special Needs.